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Asda and
Climate Change
Below are
extracts of letters between the supermarket company Asda and Peter Shullot about
climate change. The letters in full are at the bottom of the page. This is one
of 65 sets of letters so you can find out what your supermarket, energy supplier
and car manufacturer, and oil companies, airlines, house builders and other
companies really think about climate change. The name Peter Shullot is
made up – it is an anagram of The Polluters.
To Andy Bond, Chief Operating Officer –
I see you are the winner
of Britain’s lowest priced supermaket award for the last ten years.
And your slogan
Less for you for more
is a winner. Though I am a successful
self-made IT millionaire I’m not above the good lady fitting me out in the
George range of clothes for home and work. After all, it makes no difference
what you’re wearing when you make a hundred people redundant.
I’ve noticed the growth in your range of organic and GM free food. Now I’m all
for charging double the price for something that’s basically the same as the own
brand – I do the same with my computers. And I don’t have to buy it if I don’t
want to – so I don’t – but I’m concerned the alternative might become the norm.
The reason is climate change.
To my unquestioning but suspicious mind this climate change is a cooked up
hysteria on a par with the latest food scare. Say nothing and the fuss will die
down.
I see that these politically correct times of ours have already stopped the
endearing buttock-slap in
your adverts, to be replaced by Victoria Wood making buns, and now you have this
to deal with as well.
Asda replied –
In addition to the article you may have read in the August 2006 edition of our
magazine – we’re a very environmentally responsible business.
That said, we’ve just rolled back our prices by £250 million and have been voted
the cheapest supermarket for the past ten years.
Letter to Asda
Reply from Asda
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